Branding Strategy:
fleur d’amour
Founded by a Parisian florist passionate about the symbolism and artistry of flowers, Fleur D’amour aims to combine traditional French floristry with a modern, luxurious touch. The brand story emphasizes its commitment to creating an emotional impact through each arrangement.
Objective
The project focuses on establishing Fleur D’Amour as a premier Parisian flower boutique by developing a strong branding strategy. This includes creating a cohesive brand identity and packaging.
Project Overview:
Brand Identity
Visual Identity:
Logo: A minimalist, elegant logo with a stylized rose.
Color Palette: Soft pastel colors (blush pink, ivory, sage green) to evoke romance.
Typography: A classic serif font paired with a delicate script for elegance, reinforcing the brand’s romantic and refined vibe, pairing it with a san serif font for a modern take.
Brand Signature Prints: Flower wraps feature subtle, iconic patterns like Parisian-inspired floral motifs and Fleur D’Amour’s logo mark in an elegant, understated design.
Pattern using logo mark.
