Branding and Social Media Strategy:Aléza
01— Project Overview
Aléza is a Latin-inspired skincare brand that celebrates natural beauty and holistic wellness. Rooted in traditional Latin herbal remedies and modern skincare, Aléza strives to be substantial and authentic with its high-quality, cruelty-free products
Objective
Develop a strong brand identity and a cohesive social media strategy to increase awareness, engagement, and loyalty among a target audience that values natural, ethical skincare solutions inspired by Latin heritage.
02— Branding Strategy
Brand Name & Logo:
Emphasize a natural, earthy aesthetic with a Latin flair. The name “Aleza” is stylized in an organic font with botanical elements symbolizing the ingredients.
Visual Identity:
Color Palette: Earth tones inspired by natural Latin American landscapes (e.g. leaf green, ocean blue, wooden browns, and cream.)
Typography: Elegant yet approachable, with a serif and sans serif combination.
Imagery: Vibrant images of ingredients in their raw form, natural landscapes, and diverse models that reflect Latin heritage.
Make-up bag using secondary logo.
Skincare set, using aleza’s branding and colors.
Develop a strong brand identity and a cohesive social media strategy to increase awareness, engagement, and loyalty among a target audience that values natural, ethical skincare solutions inspired by Latin heritage.
Goals:
Increase brand awareness and engagement on social media platforms
Build a community around Latin heritage and natural skincare
Product Spotlights:
Showcase individual products, their benefits, and behind-the-scenes sourcing stories.
Use vibrant visuals of raw ingredients and the Latin American landscapes they come from.