Social Media Strategy: Insured By Sisters
01— Project Overview
Objective:
Enhance online presence and strengthen community connections for Insured by Sisters, a local State Farm office owned by two sisters who bring a personalized, family-oriented approach to insurance services.
Results:
Increased Engagement: Boosted Facebook and Instagram engagement rates by 30%, building stronger connections with clients and the community.
Reel Views Growth: Achieved a 70% increase in reel views through relatable small business content resonating with local entrepreneurs and family-owned businesses.
Business Spotlight Success: Posts spotlighting local businesses drove 60% more account interactions, fostering valuable relationships and community support.
Picture taken with Pineville Fire Dept. for Fire Prevention Month.
02— Project Goals
Increase Brand Awareness: Establish Insured by Sisters as a trustworthy, family-centered insurance provider in the community.
Foster Community Engagement: Engage the community through relatable and educational content.
Build Customer Trust and Loyalty: Showcase their expertise and approachable nature to develop customer loyalty.
National Daughter’s Day post highlighting family members of the business owners.
03— Creative Strategy
Family & Local Connection: Share stories, photos, and anecdotes about the sisters, their families, and local partnerships, reinforcing their community roots.
Insurance Education: Provide easy-to-understand tips on insurance topics, demystifying insurance terms for their audience.
Customer Testimonials: Post real stories and testimonials from satisfied clients, making the benefits of working with a family-run business relatable.
Community Engagement: Partner with local businesses for events and cross-promotions.
04— Content Highlights
Quick Claims Tips: Weekly posts providing weekly claims information.
#SmallBusinessOwner: Use trending/relatable audio to create content about being a small business owner.
Customer of the Month: Feature loyal customers and tell their stories, reinforcing client relationships.
Post introducing Katelyn, one of the owners of Insured by Sisters.
Post highlighting a team member’s work anniversary.
Halloween post from the team.
