Logo Design and Social Media Strategy: Give Kids a Smile
Project Overview:
I was given the opportunity to join a design contest for a family healthcare event by Mecklenburg County; the goal that needed to be emphasized within the design concept for the event was the target audience: children and parents needing dental and other medical care. Also, the required design provides a way for Mecklenburg's more vulnerable populations, POC, people who do not speak English as a native language, and people within areas with medical deserts to access healthcare providers.
Therefore within the design concept I created I wanted to make something that was welcoming and calming for both children and adults alike without coming off as overwhelming and confusing.
Social Media Strategy
Objective:
Increase Awareness: Reach local families, schools, and healthcare organizations.
Create Ads: Create social media ads containing the details of the event.
Use Branding: Use consistent colorways and type.